The Social Media PR Nightmare of the Week

The Social PR nightmare of the week is going to dive in and take a look at some of business' biggest mistakes on social

Every week, it seems to me that social media managers (NOT INTERNS, no self-respecting company lets inept interns do something on their own without signing off first) are going above and beyond to give their companies a bad name. Whether it’s American Airlines posting photos with the girl going to town on a toy plane, or the restaurant that berates its bad customers, there is always somebody on-line making their hiring managers cringe/fire them pretty much immediately. The PR nightmare of the week is going to dive in and take a look at some of business’ largest fuck ups. I’ll be bringing you the hotness every week, so be sure to check back in.

This week, we’re looking at the London Dungeon. While it sounds like the name of a cockney S&M club, it’s actually a tourist attraction across the pond. Earlier this week, around Valentine’s Day to be specific, they fired off a few ill-advised posts that, to some, could be seen as pretty sexist. Let’s take a look at some of the highlights:


london dungeon's bad valentine's day campaign

If there’s one thing I’ve learned during my time working in social media, it’s that people love memes and serial killers who preyed on ladies of the night. Perfect combo from the London Dungeon here.


london dungeons awful valentines day campaign

Not going to lie, I laughed at this one.

ANOTHER hooker joke. Always bringing the heat at the London Dungeon. I am not one to lie, however, this one made me laugh. Not sure if it was the blatant over the top offensiveness of a family friendly tourist attraction, or the dead prostitute part, I will update when I’ve made my decision.

london dungeons terrible valentine's day campaign

This one was a bit of low hanging fruit. Not the Dungeon’s best effort here.

london dungeons awful campaign

I present the above in all it’s glory. I will keep my thoughts to myself here.

As a tourist attraction, it’s never a great idea to wildly offend families when they are a large portion of your business. Live and learn though, right? There’s always next Valentine’s Day. Maybe run the campaign by a few folks at the office before taking it to Twitter, just a thought.




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